Brand Story

The first light of dawn hits the water's surface, and welcomes optimistic fishermen to Lake Winnebago. A cup of coffee among friendly strangers turns into a recommendation for the just-perfect lakeside dinner later that night. A bike ride through picturesque rural country, past idyllic barns and over rolling hills, ends with a story-filled lunch at an outdoor café. An afternoon on the water is made even better with a must-stop ice cream treat. An evening stroll through a resurgent downtown reveals art galleries, shops and boutiques to reward the cultured eye, culminating in satiating that well-earned appetite at a classic Wisconsin supper club.

All of this - and much, much more - awaits you in Fond du Lac.

With its convenient, easy-to-reach location at the base of Lake Winnebago, and surrounded by Kettle Moraine State Forest and the Horicon Marsh, Fond du Lac welcomes outdoor enthusiasts of all ages, any time of the year. And "welcome" is not taken lightly here, by the way - you'll be hard pressed to find a more welcoming community in Wisconsin.

From fishing guides to museum docents, hoteliers to shopkeepers, a warm, genuine welcome is extended to all visitors. Our secret? The high quality of life enjoyed by those lucky enough to live and work here translates to a versatile, affordable quality of experiences for those fortunate enough to visit. And those experiences also await the business traveler looking to seal the deal on the back nine, the traveling teams in a statewide tournament, and the family reunions where no one arrives tired from the drive.

The friendliness of home. A lakeside location central to most of Wisconsin's population. And the perfect balance of downtown hip and rustic charm; of cheering fans and reflective solitude; of historical restoration and modern art. Whatever your passion is, you'll find it here, in Fond du Lac.