Press Room

Fond du Lac County Tops State In Tourism Growth!

New developments driving visits, interest in region.

Fond du Lac, WI – April 29, 2016 – Fond du Lac County, Wisconsin, located on one of the country’s largest inland lakes, showed the biggest increase of 72 counties in the state of Wisconsin, in two key tourism areas - direct tourism visitor spending and total business sales, based on a study released by the Wisconsin Department of Tourism and Tourism Economics. 

Here are the tourism numbers locally for Fond du Lac County:

  • Direct visitor spending was $132.2 million in 2015, up from $120 million in 2014. 10.2% increase (biggest gain in state of Wisconsin).
  • Total business sales were $227.3 million in 2015, up from $210.9 in 2014 – 7.74% increase (biggest gain in state of Wisconsin).
  • Fond du Lac County also saw one of the largest increases in job growth – a 3.15% increase in 2015.
  • Labor income rose 6.55% from 2014 to 2015 - $55.6 million to $59.2 million
  • Visitors generated $16.9 million in state and local taxes in 2015.

Statewide, Wisconsin achieved nearly a $1 billion increase in tourism economic impact in 2015, a 4.4% increase.

 “No county in the state has grown as much as the Fond du Lac area and we are thrilled that visitors are spending more time in the Lake Winnebago region,” stated Craig Molitor, President and CEO of the Fond du Lac Area Convention & Visitors Bureau.  “The Fond du Lac area has had some very significant tourism upgrades in the last couple years, from the completion of the stunning multimillion dollar Thelma Sadoff Center for the Arts in the heart of our Downtown District, to the addition of the state-of-the-art Lake Winnebago Conference Center, accompanied by new lodging rooms in our conference district,” he added.

The tourism numbers were released today by Governor Scott Walker and Tourism Secretary Stephanie Klett, as they kicked off National Travel and Tourism Week.  “It’s a tremendous credit to the tourism industry in all 72 counties and the innovative work they do to create exciting vacation experiences,” said Secretary Klett.

The tourism industry in Wisconsin and Fond du Lac County provides work across the spectrum of employment – from entry level to executive positions.  In addition, those jobs can’t be outsourced or exported; they are part of the local economy.  Tourism is one of the top employers in Fond du Lac County and continues to be one of the area’s most important economic resources.

More information can be found on the Fond du Lac Area Convention & Visitors Bureau website,  Also, please visit for more information.

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